A short video featuring your practice is a great way to personalize and market your legal website design. When making your video, there are few important things to consider so you can make the most of the production and avoid common pitfalls.
In the Lawyers Weekly, Matthew Chung highlights several tips for online marketing videos and deems the preparation as the most important part. Chung recommends rehearsing a script until it can be delivered perfectly and to get over any nerves. The video backdrop, listed second on his list, should look professional, free of background noise and clichés like bookshelves.
Using good equipment he lists third saying it makes a big difference and that quality cameras nowadays come in all price ranges. Wireless microphones make your video even more professional looking and sounding. Make sure to test all your equipment beforehand, and also the lighting, which can be the most difficult part to perfect. The quality of the video can be ruined if there is not proper lighting.
Music and content most be considered carefully. Chung points out that the “show, don’t tell” method works best because no one wants to hear why you are great; people would rather see examples.
And “thanks to social media and sites such as YouTube, sometimes those videos can reach an audience even their creators might not have envisioned,” explains Chung.
Just a short video done right can be take your legal web design a long way.
A professional legal web design gives the right impression and a clean, crisp message to clients. The content, brand design, presentation, and ease of use are all important components of a successful website that promotes your legal practice. However, in order to keep clients coming back to your site and to your increase internet ranking and traffic, you will also need a blog.
Over the last several years, law firms have incorporated blogging as a marketing technique and as lawyers are moving towards blogs, newsletters are becoming a thing of the past.
The marketing director for Preti Flaherty’s law firm comments on this change in legal website design and marketing reporting that,
“Lawyers have always traditionally put forth their expertise in newsletters,” Meyers says. “And we’re seeing a gradual move away from those formats to a blog format. It’s a quicker turnaround. You’ll see some of the more traditional activities blend into blogs.”
Blogs present the opportunity to write regularly, which can help you quickly become an authority in your area. Verrill Dana’s marketing director, Gretchen Johnson, highlights the importance in this shift to blog in the following comment:
“We were producing a lot of content, a lot of valuable information, which we were sending out to clients — like client alerts and presentation materials — but we found we were only reaching people who already knew us,” she says. “We wanted to broaden…our audience and our access.”
Blogs can also be used to announce company news, post offers and discounts, profile lawyers within the firm, and use Search Engine Optimization (SEO) strategies.
To find out more about how to enhance your legal website design and marketing visit http://www.legalwebexperts.com/