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Bilingual Websites Draw Spanish-Speaking Clients to US Businesses

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Legal Web Experts LogoOctober 24, 2012 (San Diego, CA) – Legal website design specialist Legal Web Experts is announcing its leading design, custom programming, and marketing services in Latin America and Canada. Legal Web Experts has recently launched a new site for Latino legal marketing (http://www.legalwebexperts.com/ESP/) and also offers services in French.

The Legal Web Experts Spanish website was officially launched on September 10, 2012. The new site is part of an expansion initiative by Legal Web Experts’ parent company, internet marketing agency New Wave Web and Marketing, which launched its own Spanish-language website the same day as well as a Spanish site for its other subsidiary Medical Web Experts. The Latino and French-focused site follows the company’s commitment to help Hispanic and French law firms expand their client bases, engage users and succeed in the digital age.

With nearly ten years of experience in custom programming and web design, Legal Web Experts has put together a completely bilingual website design and marketing team to tackle a variety of Hispanic and French legal marketing services – including translation services in French and Spanish; bilingual website design; Hispanic and French internet marketing; search-engine-friendly design; Hispanic and French custom logo design; Latino legal marketing, French legal marketing; Latino and French market analysis services, and more.

By offering a unique approach for each client, the company is able to consider each client’s needs, budget and overall goals to guarantee successful results. “We find there is less competition for Spanish keywords than English keywords in the United States, so the costs of getting to the top of Google are lower. That, combined with the same conversion rate, leads us to experience a higher ROI,” says John Deutsch, President and CEO of New Wave Web and Marketing.

About Legal Web Experts 
Legal Web Experts was founded in 2003 by John Deutsch as a subsidiary of New Wave Enterprises LLC. Specializing in providing web solutions for law firms, Legal Web Experts aims to provide customers with highly effective websites and time-tested internet marketing services that meet each client’s specific needs and budget. For more information, visit http://www.legalwebexperts.com/.

Contact:

Guillermo Piñón
Legal Web Experts 
619-446-6348


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Blogging Keeps Your Legal Web Design Up-to-Date

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A professional legal web design gives the right impression and a clean, crisp message to clients. The content, brand design, presentation, and ease of use are all important components of a successful website that promotes your legal practice. However, in order to keep clients coming back to your site and to your increase internet ranking and traffic, you will also need a blog.

Over the last several years, law firms have incorporated blogging as a marketing technique and as lawyers are moving towards blogs, newsletters are becoming a thing of the past.

The marketing director for Preti Flaherty’s law firm comments on this change in legal website design and marketing reporting that,

“Lawyers have always traditionally put forth their expertise in newsletters,” Meyers says. “And we’re seeing a gradual move away from those formats to a blog format. It’s a quicker turnaround. You’ll see some of the more traditional activities blend into blogs.”

Blogs present the opportunity to write regularly, which can help you quickly become an authority in your area. Verrill Dana’s marketing director, Gretchen Johnson, highlights the importance in this shift to blog in the following comment:

“We were producing a lot of content, a lot of valuable information, which we were sending out to clients — like client alerts and presentation materials — but we found we were only reaching people who already knew us,” she says. “We wanted to broaden…our audience and our access.”

Blogs can also be used to announce company news, post offers and discounts, profile lawyers within the firm, and use Search Engine Optimization (SEO) strategies.

To find out more about how to enhance your legal website design and marketing visit http://www.legalwebexperts.com/


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We are Legal Web Experts and this is our Blog. We've been in the internet marketing industry for over 7 years and our goal is to bring you, as attorneys, the most relevant news and tips for growing your business through the internet.

We want to share what we know and find out what law firms need to market effectively. Tell us what you think at info@legalwebexperts.com.

Visit out site www.legalwebexperts.com to see what we do.

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- John Deutsch, CEO
- Ryan Nelson, Director of Operations