At the end of the day, the most important–read: only–factor of a legal website design is whether it will convert visitors into leads.  There are a number of factors to take into consideration when creating your legal website.  Is it aesthetically appealing?  Do the colors and overall design look professional?  Does the layout call visitors to action?

Ultimately, the answers to these questions will determine whether your website will convert your potential clients that are looking at your site into visitors.  Many web design firms have done studies to find out what converts the best, but it is still hard to know definitively if it will.  Often,  old or out-of-date sites will convert well, while the newest designs do not capture the attention of visitors and built trust for your firm.

Why?  There are a number of factors, and many believe that often older sites convey to visitors a sense that the firm has been around for a long time and is trustworthy.  At our legal practice marketing firm, we have a number of tools that we use to find out what is good about your site and what needs changing.  We will use these tools to constantly refine your site for the highest conversion rate possible.  One of these is called the Click Test.

Using the online program, we are given feedback by both machines and living, breathing people.  The site will upload your website and monitor where people are clicking and what they are looking at.  The visitors will then give honest feedback on what they think and how you can approve. The screenshot here shows the activity on one of our client’s sites, which helps us make crucial changes that will help capture visitors’ attention.

These tools are vital to a well converting website.  The difference between a site that converts at 1% versus one that converts at 3-4% can make or break your legal practice marketing efforts.